---
title: Purple DAM Plus
slug: editorial/purple-dam-plus
docTags: 
createdAt: 2026-03-25T11:44:27.400Z
---

# Overview

Purple DAM Plus is the paid tier of Purple DAM. It unlocks advanced media management features on top of the standard Media Library experience.

## Enabling or Disabling DAM Plus

If you wish to upgrade to Purple DAM Plus, please contact customer support. 

## Included Features

### External Sources

External Sources, like [Hugo+ Integration](#) or Picture Alliance can be displayed within the Editor. This can be set up under Settings > Media > Integrations

### Target Article & Material Sammlung

Media can be linked to specific articles during or after upload using the **Target Article** field. Linked assets surface first in the **Material Sammlung sidebar** when the Media Library is opened from within that article.

### AI generated search term

When opening an insert media pop-up, then a searchterm is automatically generated based upon the content of the written text.

### AI Image Editing

[AI Image Editing](#) brings AI-powered image creation and editing directly into Purple DAM. Generate new images from text prompts, create variants or combinations of existing assets, and apply AI-based edits without leaving the Media Library. Requires Purple Prompts to be activated.

### Image Usage Tracking

Image Usage tracking shows where each image is used across the site (article content, featured images, ACF fields), both for a single image in its File Detail view and as a combined total for a filtered set of images in the Media Library.

### AI Meta data generation for images

During upload, or when opening the image file details, AI can analyse the image, the attached IPTC/EXIF metadata and generate all other metadata like title, caption, alt-text,  ACFs and Custom Taxonomies.

### Duplicate check

When uploading an image, a check has been performed if duplicates of the media file already exist, preventing uploading of the file.