Purple Experience Overview
![Purple Experience Purple Experience](https://images.archbee.com/ygR6KtT9QI_R0u3uKTJsm/gS-woWr29-7MoaySoMAHt_purple-experience.png?format=webp)
The Purple Experience is a toolkit to create news and magazine apps and websites. Using Purple Experience, the content in the front end is displayed. It is a cross-platform solution that makes it possible to create corresponding apps and websites based on the same project configuration. The Purple Experience comprises the Purple App, Purple Web and the Purple Experience Builder.
Purple Experience can be considered "the front" of Purple, containing the modules facing the readers/users of the publishers.
As a Purple customer, you can use one or more Purple Apps as a medium to distribute your magazines or newspapers. Purple Apps are primarily used to present content as e-papers, news feeds or a blend of both.
Each app consists of a combination of a native template (Purple App Template) and dynamically generated content using web technologies (Purple App Experience). Both can be considered a modular system with a wide range of configuration options from which we can build an app to meet newsroom-specific needs. For example, the styling, user experience, and integration of third-party solutions, such as analytics or app marketing, will vary greatly depending on the publisher's use case. Available through the Apple App Store (iOS) and the Google Play Store (Android), your readers can easily download these apps to their mobile devices.
The Purple Web Experience is the web frontend responsible for presenting content to readers. It works similarly to the Purple App, providing a website platform with extensive functionality. The Purple Web Experience is based on the same technical solution and can mirror the app's content exactly or integrate additional content from the Purple Hub. It also offers flexibility in configuration, allowing users to freely incorporate the features necessary to deliver the functionality of a modern newspaper or magazine publisher's website.
The Purple Experience Builder is a web application used to customise the visual and interactive aspects of both the Purple App Experience (the dynamic elements of the app using web technologies, not native ones) and the Purple Web Experience for websites. Within this tool, users can precisely define styling according to a brand's Corporate Identity (CI), configure views/pages, customise UI components, manage ads and perform various other tasks.
As using the Purple Experience Builder requires coding skills in technologies such as JavaScript, JSON and CSS, advanced technical skills are necessary for using the Purple Experience Builder.