Adjust

17 min

Summary

Official websites

Site	URL
Website	https://www.adjust.com
Documentation	https://help.adjust.com

Developer integrations

Platform	URL
Android	https://github.com/adjust/android_sdk
iOS	https://github.com/adjust/ios_sdk
Web	not supported

Tracking service

Event support matrix

Overview of the supported events and their configuration.

	Templates	Parameter
Actions	token_android token_ios	not supported
Purchases	token_android token_ios	not supported

Views and Attributes are not supported.

General structure in tracking_config.json

Tracking service key name in "tracking_config.json" is: "adjust"

{
  
  "adjust": {
    "eventsEnabledByDefault": true,
    "viewsEnabledByDefault": false,
    "purchasesEnabledByDefault": true,
    "attributesEnabledByDefault": false,
    
    "events": {
      // your configured list of events
    },
    
    "views": {},
    
    "purchases": {
      // your configured list of events
    },
    
    "attributes": {} 
    
  }
  
}

Event configuration

Actions

Adjust supports action events.

"action_event_key": {
  "templates": {
    "token_android": "insert your android adjust token for this event",
    "token_ios": "insert your ios adjust token for this event"
  }
}

Templates

Adjust tracks events using tokens. Events and their tokens are configured in the Adjust frontend. Purple recommends configuring the distinction per platform at Adjust so that there is a separate token for each platform. These are then stored in the "token_android" and "token_ios" templates.

Views

Adjust does not support view events.

Purchases

Adjust supports purchase events.

"purchase_event_key":{
  "templates":{
    "token_android":"insert your android adjust token for this event",
    "token_ios":"insert your ios adjust token for this event"
  }
}

Templates

Attributes

Adjust does not support attributes.

Additional supported functionality

Deeplinking

Deeplinking	URL
Android	https://help.adjust.com/en/article/deep-linking-android-sdk
iOS	https://help.adjust.com/en/article/deep-linking-overview-ios-sdk

How to configure

Native Purple App

Any native Tracking Service is configured in the Purple Manager.

Enable SDK

Settings location

"Your app" => "Consent/Push/Analytics" => "Analytics (General/iOS/Android/Web)"

Setting	Description
Enable Adjust	To enable the Adjust SDK in your app, activate this checkbox.
Adjust App Token	The app token is provided by Adjust.

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