---
title: Branch
slug: experience/branch
docTags: 
createdAt: 2025-08-07T11:54:53.627Z
---

While being put in the tracking section here, the main purpose of  Branch is deep linking and tracking of those deep links.&#x20;

Branch also creates landing pages in case no app is installed and no website is available from Purple.  configuring apps to use branch is a relatively lengthy process and requires an app submission as native sdks are being integrated with the apps.&#x20;