Comscore

16min

Summary
Official websites
Site
URL
Website
﻿https://www.comscore.com/﻿
Documentation
﻿Internal provided pdf documents﻿
Developer integrations
Platform
URL
Android
﻿https://github.com/comScore/ComScore-Android﻿
iOS
﻿https://github.com/comScore/ComScore-iOS-watchOS-tvOS﻿
Web
﻿not supported﻿
In order to use comscore, an external review of your app by comscore is required. 
Tracking service
Event support matrix
Since comscore is not actually a tracking service, but rather a measurement tool, comscore does not fundamentally support Actions, Views, Purchases or Attributes.
Comscore is used at Purple for the time spent within the app. Comscore is activated when the app starts and this starts a session. In order to record more precise results the Comscore SDK is pinged again for every triggered view event.
﻿
Templates
Parameter
﻿Views﻿
﻿not supported﻿
﻿not supported﻿
General structure in tracking_config.json
Tracking service key name in "tracking_config.json" is:
"comscore"
General structure
{
  
  "comscore": {
    "eventsEnabledByDefault": false,
    "viewsEnabledByDefault": true,
    "purchasesEnabledByDefault": false,
    "attributesEnabledByDefault": false,
    
    "events": {},
    
    "views": {
      // your configured list of events
    },
    
    "purchases": {},
    
    "attributes": {} 
    
  }
  
}
{
  
  "comscore": {
    "eventsEnabledByDefault": false,
    "viewsEnabledByDefault": true,
    "purchasesEnabledByDefault": false,
    "attributesEnabledByDefault": false,
    
    "events": {},
    
    "views": {
      // your configured list of events
    },
    
    "purchases": {},
    
    "attributes": {} 
    
  }
  
}
﻿
Event configuration
Actions
Comscore does not support action events.
Views
Comscore does not support view events but view events can be configured to send a ping at the session. 
View event
Example
"view_event_key": {
  "templates": {}
}
"view_event_key": {
  "templates": {}
}
﻿
Purchases
Comscore does not support purchase events.
Attributes
Comscore does not support attributes.
Additional supported functionality
No additional functionality is available.
How to configure
Native Purple App
Any native Tracking Service is configured in the Purple Manager.﻿
Enable SDK
Settings location
"Your app" => "Consent/Push/Analytics" => "Analytics (General/iOS/Android/Web)"
Setting
Description
Enable Comscore
To enable the Comscore SDK in your app, activate this checkbox.
Publisher Id
The publisher id. This is provided by Comscore.
Media brand
The media brand. This is provided by Comscore.
Apple privacy / ATT
Settings location
"Your app" => "Consent/Push/Analytics" => "Privacy"
Consent management
Settings location:
"Your app" => "Consent/Push/Analytics" => "Consent Management"
Setting
Description
Vendor-ID for Comscore
The Vendor-ID is provided by the consent management platform.
Web integration
Comscore does not provide any web integration.

Site	URL
Website	https://www.comscore.com/
Documentation	Internal provided pdf documents

Platform	URL
Android	https://github.com/comScore/ComScore-Android
iOS	https://github.com/comScore/ComScore-iOS-watchOS-tvOS
Web	not supported

	Templates	Parameter
Views	not supported	not supported

Setting	Description
Enable Comscore	To enable the Comscore SDK in your app, activate this checkbox.
Publisher Id	The publisher id. This is provided by Comscore.
Media brand	The media brand. This is provided by Comscore.

Setting	Description
Vendor-ID for Comscore	The Vendor-ID is provided by the consent management platform.

Updated 19 Jul 2024

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