3rd party integrations
...
Purple Tracking
Tracking Services

Comscore

16min

Summary

Official websites

Site

URL

Website

Documentation

Internal provided pdf documents

Developer integrations

In order to use comscore, an external review of your app by comscore is required.

Tracking service

Event support matrix

Since comscore is not actually a tracking service, but rather a measurement tool, comscore does not fundamentally support Actions, Views, Purchases or Attributes.

Comscore is used at Purple for the time spent within the app. Comscore is activated when the app starts and this starts a session. In order to record more precise results the Comscore SDK is pinged again for every triggered view event.



Templates

Parameter

Views

not supported

not supported

General structure in tracking_config.json

Tracking service key name in "tracking_config.json" is: "comscore"

General structure


Event configuration

Actions

Comscore does not support action events.

Views

Comscore does not support view events but view events can be configured to send a ping at the session.

View event
Example


Purchases

Comscore does not support purchase events.

Attributes

Comscore does not support attributes.

Additional supported functionality

No additional functionality is available.

How to configure

Native Purple App

Any native Tracking Service is configured in the Purple Manager.

Enable SDK

Settings location

"Your app" => "Consent/Push/Analytics" => "Analytics (General/iOS/Android/Web)"

Setting

Description

Enable Comscore

To enable the Comscore SDK in your app, activate this checkbox.

Publisher Id

The publisher id. This is provided by Comscore.

Media brand

The media brand. This is provided by Comscore.

Apple privacy / ATT

Settings location

"Your app" => "Consent/Push/Analytics" => "Privacy"

Consent management

Settings location:

"Your app" => "Consent/Push/Analytics" => "Consent Management"

Setting

Description

Vendor-ID for Comscore

The Vendor-ID is provided by the consent management platform.

Web integration

Comscore does not provide any web integration.

Updated 19 Jul 2024
Did this page help you?