---
title: Consent-Free Tracking with Matomo
slug: experience/consent-free-tracking-with-matomo
docTags: 
createdAt: 2025-09-04T08:00:37.384Z
---

**Matomo must be configured so that it does not require user consent via a Consent Management Platform (CMP)**. This allows for analytics tracking to occur without interruption or user opt-in, assuming it complies with applicable legal and regulatory standards (e.g. GDPR, ePrivacy).

## How Consent-Free Tracking Works

Matomo can be configured for consent-free operation in two primary ways:

- **Server-side Configuration**
- **Client-side Configuration**

Both approaches ensure Matomo does not trigger consent requirements when loading but differ in implementation scope and control.

### Server-Side Configuration (Used by Purple Analytics)

At Sprylab, the **Purple Analytics** service implements **server-side configuration** for Matomo. This setup ensures that:

- Matomo is executed without requiring CMP interaction.
- No client-side scripts need to manage or gate tracking behavior.
- The tracking remains active regardless of the CMP state on the page.

This is the preferred method for ensuring reliable, consent-free analytics.

### Client-Side Configuration

Although Matomo supports client-side consent-free setups, **Sprylab has not implemented any client-side consent-free solutions**. These would typically involve manipulating the Matomo tracking script directly in the browser to bypass or avoid CMP triggers.

## Mobile Apps and CMP Interaction

For **mobile applications**, Sprylab **has not implemented a consent-free Matomo configuration**. As a result:

- Matomo **can still be blocked by CMPs** within the app environment.
- Tracking availability depends on **how the client configures their CMP**:
  - If Matomo is **excluded from the CMP** and **no vendor ID is provided**, tracking works without consent.
  - Otherwise, Matomo remains subject to the consent rules defined in the CMP.

## Summary

| Platform               | Consent-Free Configured? | Method      | Notes                                                  |
| ---------------------- | ------------------------ | ----------- | ------------------------------------------------------ |
| Web (Purple Analytics) | ✅ Yes                    | Server-side | Fully consent-free without CMP involvement.            |
| Mobile Apps            | ❌ No                     | N/A         | Subject to CMP behavior unless excluded by the client. |