Google Analytics

summary official websites site url website https //developers google com/analytics documentation pxp implements two options that can be implemented on the web these are via google analytics 4 https //support google com/analytics/answer/9304153 via google tag manager https //support google com/tagmanager/answer/6102821 developer integrations platform url android not supported not supported ios not supported not supported web https //developers google com/analytics/devguides/collection/ga4 https //developers google com/analytics/devguides/collection/ga4 pxp implements two options that can be implemented on the web these are via google analytics 4 via google tag manager ( ) ( ) available since pxp 3 7 0 ( ( ) ) available since pxp 4 0 0 tracking service event support matrix overview of the supported events and their configuration templates parameter actions actions action label category action label category not supported not supported views views name name title title not supported not supported purchases purchases and attributes attributes are not supported ( ) ( ) the title title template is used by google tag manager only general structure in tracking config json the tracking service key name in " tracking config json " is " google analytics google analytics " general structure { "google analytics" { "eventsenabledbydefault" true, "viewsenabledbydefault" true, "purchasesenabledbydefault" false, "attributesenabledbydefault" false, "events" { // your configured list of events }, "views" { // your configured list of events }, "purchases" {}, "attributes" {} } } event configuration actions google analytics 4 / google tag manager support action events action event "action event key" { "templates" { "action" "value of template", "category" "value of template", "label" "value of template" } } example "issue downloaded" { "templates" { "action" "issue downloaded {{issue name}}", "category" "epaper", "label" "issue downloaded" } } views google analytics 4 / google tag manager support view events action event "view event key" { "templates" { "name" "value of template", "title" "value of template" } } example google analytics 4 "storefront feed" { "templates" { "name" "feed" } } example google tag manager "storefront feed" { "templates" { "name" "feed", "title" "my feed", } } purchases google analytics 4 / google tag manager does not support purchase events attributes google analytics 4 / google tag manager does not support attributes additional supported functionality no additional functionality is currently supported how to configure native purple app enable sdk google analytics does not provide a standalone native integration to use google analytics in your native apps, you must do so through firebase apple privacy / att since there is no native sdk available in the apps, there is no att controlled behavior consent management since there is no native sdk available in the apps, there is no cmp controlled behavior web integration deprecated configuration via manager deprecated configuration of google analytics 4 for web this configuration will be removed soon deprecated configuration of google analytics 4 for web this configuration will be removed soon starting with pxp 3 7 0, pxp 3 7 0, the configuration of google analytics 4 google analytics 4 is preferably done via "experience config json" , as described in the " enable sdk via builder enable sdk via builder " section below settings location " your app your app " => " consent/push/analytics consent/push/analytics " => " analytics (general/web) analytics (general/web) " setting description enable google analytics 4 to enable the google analytics 4 sdk on the web, activate this checkbox google analytics 4 measurement id the measurement id take a look at our screenshot based setup guide set up google analytics 4 docid\ iji6nksxirng0h7hxjkui enable sdk via builder google analytics is not explicitly enabled if a valid configuration of google analytics is present in the " experience config json ", the sdk is integrated into the html document this can be either done as google analytics 4 or as google tag manager the corresponding configurations differ as follows structure in experience config json google analytics 4 { "purple" { "analytics" { "ga4" { "configuration" { "measurementid" "provided by google analytics 4" } } } } } google tag manager { "purple" { "analytics" { "ga4" { "configuration" { "usetagmanager" true, "addnoscript" true | false, "containerid" "provided by google tag manager" } } } } } google analytics 4 setting description measurementid measurement id of your connected ga4 google tag manager setting description usetagmanager enables the google tag manager instead of google analytics 4 addnoscript add the noscript iframe element to the body element default is "false" containerid the id of the connected container consent management if you use one of the cmps supported by purple, you must specify the cmp specific vendor id for google analytics, which you can get from your cmp frontend additionally, the iab vendor id for google analytics can also be added structure in experience config json google aanalytics with consent { "purple" { "analytics" { "ga4" { "configuration" { "measurementid" "provided by google analytics 4" }, "consent" { "vendorid" "", "iabvendorid" "" } } } } } google tag manager with consent { "purple" { "analytics" { "ga4" { "configuration" { "usetagmanager" true, "addnoscript" true | false, "containerid" "provided by google tag manager" }, "consent" { "vendorid" "", "iabvendorid" "" } } } } } setting description vendorid the vendor id managed by your cmp iabvendorid the vendor id managed by iab