INFOnline (IVW)

13 min

Summary

Available since PXP 3.8 (Web only)

INFOnline Measurement tracking (Required for IVW-Tracking)

Official websites

Site	URL
Website	https://www.infonline.de/ https://www.ivw.de/digital/digital
Documentation	https://docs.infonline.de/infonline-measurement/

Developer integrations

Platform	URL
Android	https://docs.infonline.de/infonline-measurement/integration/lib/android/android/
iOS	https://docs.infonline.de/infonline-measurement/integration/lib/iOS/ios/
Web	https://docs.infonline.de/infonline-measurement/integration/web/checkliste_web_allgemein/

Tracking service

Tracking with INFOnline supports App and Web, but must be configured with different properties per platform. It is recommended to do the event configuration as follows:

App: /default/tracking_config.json

Web: /web/default/tracking_config.json

Event support matrix

Overview of the supported events and their configuration.

	Templates	Parameter
Views (Web)	code comment pixelType	not supported
Views (Android/iOS)	eventType category comment	supported

General structure in tracking_config.json

Tracking service key name in "tracking_config.json" is: "infonline"

{
  
  "infonline": {
    "eventsEnabledByDefault": false,
    "viewsEnabledByDefault": true,
    "purchasesEnabledByDefault": false,
    "attributesEnabledByDefault": false,
    
    "events": {},
    
    "views": {
      // your configured list of events
    },
    
    "purchases": {},
    
    "attributes": {} 
    
  }
  
}

Views (Web)

INFOnline supports view events for Web.

"STOREFRONT_HOME": {
  "templates": {
    "code": "home view",
    "comment": "desktop"
  }
}

Templates

Templatey key	Required	Template value
code	no	A code set by the provider for content identification, associated with the IVW Category System 2.0 in the INFOnline Customer Center.
comment	no	An optional field used for adding comments or additional information about the event.
pixelType	no	The values need to be one of: "cp" (default) "sp" "xp"

Views (Android/iOS)

INFOnline supports view events for Android and iOS.

"view_event_key": {
  "templates": {
    "eventType": "value of template", // TBD
    "category": "value of template", // TBD
    "comment": "value of template" // TBD
  }
}

Templates

Templatey key	Required	Template value
eventType	yes	Represents the state or type of event, such as: download started, cancelled, successfully completed, or ended with an error.
category	yes	A code set up by the provider for content identification, associated with the IVW Category System 2.0 in the INFOnline Customer Center.
comment	no	An optional field used for adding comments or additional information about the event.

How to configure

Native Purple App

Details for the configuration in apps will be added soon.

Web integration

Enable SDK

INFOnline is not explicitly enabled. If a valid configuration of INFOnline is present in the "experience.config.json", the SDK is integrated into the HTML document.

Structure in experience.config.json

{
  "purple": {
    "analytics": {
    
      "infonline": {
        "configuration": {
          "site": "Your site identifier",
          "domainServiceName": "Provided by INFOnline",
          "country": "de or at",
          "distributionChannel": "web, hyb, app or ctv",
          "usePseudonymousMeasurement": true or false,
          "debug": true or false,
        }
      }
      
    }
  }
}

If you use one of the CMPs supported by Purple, you must specify the CMP-specific vendor ID for INFOnline, which you can get from your CMP frontend. Additionally, the IAB vendor ID for INFOnline can also be added.