3rd party integrations
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Tracking Services
Google Analytics

Set Up Google Analytics 4

8min
purple manager deprecated configuration of google analytics 4 this configuration will be removed soon deprecated configuration of google analytics 4 this configuration will be removed soon starting with pxp 3 7 0 pxp 3 7 0 , the configuration of google analytics 4 google analytics 4 is preferably done via "experience config json" , as described in the " web integration web integration " section in google analytics docid\ j7dynjsrknvnmhajcm2u summary this article describes the setup of google analytics 4 in purple manager so that you can enable it for tracking your purple experience as universal analytics is deprecated by google and will not collect any further data, set up only google analytics 4 accordingly preconditions a google analytics 4 property has been set up to achieve this, follow the external article from google have your 'google analytics 4 measurement id' by hand to copy it from your account, follow the instructions in the external article from google how to 1\ go to purple manager –> 'apps' > 'overview' go to overview 2\ click on the three dots 3\ click on 'consent/push/analytics' click on 'consent/push/analytics' 4\ scroll down to 'analytics' scroll down to 'analytics' 5\ click on 'web' click on 'web' 6\ click on 'basic settings' click on 'basic settings' 7\ go to 'google analytics' next to '03 enable google analytics 4' check the checkbox check the checkbox next to '03 enable google analytics 4' 8\ next to '04 google analytics 4 measurement id' click on 'overwrite' click on 'overwrite' 9\ next to '04 google analytics 4 measurement id', paste your google analytics 4 id in the entry field paste your google analytics 4 id in the entry field 10\ click on 'save'