Yoast SEO

overview yoast seo is a wordpress plugin adapted by purple publish to work within the purple headless cms setup it helps optimize content for search engines by managing meta information and analyzing content quality how it works yoast seo generates html meta tags that appear in your page's source code, helping search engines understand and rank your content the plugin analyzes your content and provides recommendations to improve seo performance yoast seo fields seo title what it is the title that appears in search engine results what to fill in a compelling, keyword rich title (50 60 characters recommended) what yoast does previews how it appears in search results and checks length meta description what it is the description snippet shown in search results what to fill in a clear, engaging summary of the page content (150 160 characters recommended) what yoast does previews appearance and validates length focus keyword what it is the main keyword you want the page to rank for what to fill in your primary target keyword or phrase what yoast does uses it to analyze content and generate better meta tags (not published to html) keyphrase what it is alternative term for focus keyword what to fill in your target search phrase what yoast does analyzes content optimization (not published to html) keyword synonyms what it is related terms and variations of your focus keyword what to fill in alternative phrases users might search for what yoast does helps analyze content comprehensiveness (not published to html) canonical url what it is the preferred url for duplicate or similar content what to fill in usually left empty (defaults to current url) what yoast does tells search engines which version is the original social media settings facebook/open graph title, description, image controls how content appears when shared on facebook what to fill in optimized versions for social sharing what yoast does generates open graph meta tags twitter title, description, image controls appearance on twitter what to fill in twitter optimized content (can differ from facebook) what yoast does generates twitter card meta tags advanced settings meta robots what it is instructions for search engine crawlers what to fill in usually left as default; customize for specific indexing needs what yoast does controls whether the page is indexed/followed breadcrumb title what it is how the page appears in breadcrumb navigation what to fill in short version of page title what yoast does generates structured breadcrumb data meta tag generation what gets published to google yoast generates html meta tags that google reads and uses for search results these include seo title appears as the clickable headline in search results meta description shows as the description snippet under the title canonical url tells google which url is the primary version open graph/twitter tags used when content is shared on social media meta robots instructions for indexing and crawling these meta tags directly impact how your content appears in search engines and influence your seo performance what doesn't get published to google the following fields are internal tools used by yoast's seo algorithm and are not published as meta tags focus keyword keyphrase keyword synonyms these three fields help yoast analyze your content and provide optimization recommendations they guide the plugin to generate better html meta tags, but google never sees them directly practical implication if your articles already have the html meta tags (seo title, meta description, etc ) properly filled in, the internal keyword fields are optional they only serve to help yoast's content analysis—they don't add any additional information for google however, filling these keyword fields helps yoast's algorithm generate more optimized html meta tags when creating or updating content purple prompts integration purple prompts can automatically generate meta information for yoast seo fields learn more about generating meta information with purple prompts when using purple prompts to fill keyword fields (focus keyword, keyphrase, keyword synonyms), it helps yoast's algorithm better generate and optimize the html meta tags that actually appear on your site best practices always fill seo title and meta description (these are published as meta tags) use purple prompts to efficiently generate optimized meta content focus keywords only necessary if you want yoast's content analysis; optional if meta tags are already complete social media fill for better engagement when content is shared keep concise follow character recommendations for optimal display