Google Analytics / Google Tag Manager

oexperfficial websites site url website https //developers google com/analytics documentation pxp implements two options that can be implemented on the web these are via google analytics 4 https //support google com/analytics/answer/9304153 via google tag manager https //support google com/tagmanager/answer/6102821 developer integrations platform url android not supported not supported ios not supported not supported web https //developers google com/analytics/devguides/collection/ga4 https //developers google com/analytics/devguides/collection/ga4 pxp implements two options that can be implemented on the web these are via google analytics 4 via google tag manager ( ) ( ) available since pxp 3 7 0 ( ( ) ) available since pxp 4 0 0 tracking service event support matrix overview of the supported events and their configuration templates parameter actions actions trigger trigger action label category action label category supported supported (web) views views trigger trigger name name title title supported supported (web) purchases purchases and attributes attributes are not supported ( ) ( ) the the trigger trigger and and title title templates are used by google tag manager only templates are used by google tag manager only general structure in tracking config json the tracking service key name in " tracking config json " is " google analytics google analytics " general structure { "google analytics" { "eventsenabledbydefault" true, "viewsenabledbydefault" true, "purchasesenabledbydefault" false, "attributesenabledbydefault" false, "events" { // your configured list of events }, "views" { // your configured list of events }, "purchases" {}, "attributes" {} } } event configuration actions google analytics 4 / google tag manager supports action events action event "action event key" { "templates" { "trigger" "the name of the trigger in google tag manager", "action" "value of template", "category" "value of template", "label" "value of template" }, "parameters" { "parameter key 1" "value of parameter", // your configured list of parameters (supported via web only) } } example "issue downloaded" { "templates" { "action" "issue downloaded {{issue name}}", "category" "epaper", "label" "issue downloaded" } } example with parameters "issue downloaded" { "templates" { "action" "issue downloaded {{issue name}}", "category" "epaper", "label" "issue downloaded" }, "parameters" { "issue id" "{{issue id}}", "issue name" "{{issue name}}", "issue categories" "{{issue categories}}", "issue tags" "{{issue tags}}", "issue purchasable" "{{issue purchasable}}", "issue purchased" "{{issue purchased}}", "publication id" "{{publication id}}", "publication name" "{{publication name}}" } } templates template key required template value trigger trigger no the name of the trigger in google tag manager category category yes yes the category of the event action action yes yes the action of the event label label yes yes the label of the event parameters parameter name template value the name of the parameter the value of the parameter views google analytics 4 / google tag manager support view events view event "view event key" { "templates" { "trigger" "the name of the trigger in google tag manager", "name" "value of template", "title" "value of template" }, "parameters" { "parameter key 1" "value of parameter", // your configured list of parameters (supported via web only) } } example google analytics 4 "storefront feed" { "templates" { "name" "feed" } } example google tag manager "storefront feed" { "templates" { "name" "feed", "title" "my feed", } } templates template key required template value trigger trigger no the name of the trigger in google tag manager name name no the name of the view used by google tag manager only title title no the title of the page this value overrides the default value how the default value is created titles for content on the web are generated using a complex algorithm involving several preprocessing software components this results in the title tag within the html document matomo in web uses its value as page title parameters pameter name template value the name of the parameter the value of the parameter purchases google analytics 4 / google tag manager does not support purchase events attributes google analytics 4 / google tag manager does not support attributes additional supported functionality no additional functionality is currently supported how to configure native purple app enable sdk google analytics does not provide a standalone native integration to use google analytics in your native apps, you must do so through firebase apple privacy / att since there is no native sdk available in the apps, there is no att controlled behavior consent management since there is no native sdk available in the apps, there is no cmp controlled behavior web integration deprecated configuration via manager deprecated configuration of google analytics 4 for web this configuration will be removed soon deprecated configuration of google analytics 4 for web this configuration will be removed soon starting with pxp 3 7 0, pxp 3 7 0, the configuration of google analytics 4 google analytics 4 is preferably done via "experience config json" , as described in the " enable sdk via builder enable sdk via builder " section below settings location " your app your app " => " consent/push/analytics consent/push/analytics " => " analytics (general/web) analytics (general/web) " setting description enable google analytics 4 to enable the google analytics 4 sdk on the web, activate this checkbox google analytics 4 measurement id the measurement id enable sdk you can use the purple experience builder to edit the " experience config json " google analytics is not explicitly enabled if a valid configuration of google analytics is present in the " experience config json ", the sdk is integrated into the html document this can be either done as google analytics 4 or as google tag manager the corresponding configurations differ as follows structure in experience config json google analytics 4 { "purple" { "analytics" { "ga4" { "configuration" { "measurementid" "provided by google analytics 4" } } } } } google tag manager { "purple" { "analytics" { "ga4" { "configuration" { "usetagmanager" true, "addnoscript" true | false, "containerid" "provided by google tag manager" } } } } } google analytics 4 setting description measurementid measurement id of your connected ga4 google tag manager setting description usetagmanager enables the google tag manager instead of google analytics 4 addnoscript add the noscript iframe element to the body element default is "false" containerid the id of the connected container when using the google tag manager a further setup at google tag manager dashboard is needed please read on more here google tag manager setup guide docid\ v33emkmulyt1yw v4yfn2 consent management if you use one of the cmps supported by purple, you must specify the cmp specific vendor id for google analytics, which you can get from your cmp frontend additionally, the iab vendor id for google analytics can also be added structure in experience config json google aanalytics with consent { "purple" { "analytics" { "ga4" { "configuration" { "measurementid" "provided by google analytics 4" }, "consent" { "vendorid" "provided by your cmp", "iabvendorid" "" } } } } } google tag manager with consent { "purple" { "analytics" { "ga4" { "configuration" { "usetagmanager" true, "addnoscript" true | false, "containerid" "provided by google tag manager" }, "consent" { "vendorid" "", "iabvendorid" "" } } } } } consent setting description vendorid the vendor id managed by your cmp iabvendorid the vendor id managed by iab