Media (Purple DAM)
7 min
overview purple dam is the built in digital asset management system integrated in purple hub it replaces the legacy media library with full feature parity with a modern, feature rich interface for managing images, videos, audio files, documents, and print format files finding assets powerful filtering refined filter system the new filter interface allows precise searches across your entire media library combine filters by upload date, file type, author, language, categories, and advanced custom fields (acf) to locate assets efficiently predefined date options ("this week," "this month") provide quick access to recent uploads custom date ranges, author filtering, and searchable taxonomies support systematic asset organisation full text search simultaneously queries titles, captions, alt text, and all acf field content uploading assets simple and structured streamlined upload process the redesigned upload interface guides you through asset management in a single workflow drag and drop files or browse your filesystem supported formats include images (jpeg, png, webp, gif, svg), video (mp4, mov, webm), audio (mp3, wav, ogg, m4a), documents (pdf), and new print files (psd, tiff, ai, eps, indd via ppi plugin) bulk edit metadata across uploaded files in one step—assign title, caption, alt text, categories, and acf field values before confirming the system converts psd and tiff files to web optimised formats automatically whilst preserving the original as a print variant managing details complete asset control comprehensive file details view every asset opens into a structured detail panel where all metadata and management options are accessible the interface divides into two sections asset preview on the left, metadata and controls on the right editable metadata fields include title, alt text, and caption collapsible sections organise additional information file specifications, language variants (with multilingual support), advanced custom fields, exif/iptc data, and print version management acf field values are searchable across the entire library language variants allow the same asset to carry different metadata in each language exif data (camera settings, date) is read only; iptc fields (photographer, copyright, caption source) are fully editable the system maintains full feature parity target article linking groups related assets, material sampling sidebar enables quick curations, image cropping with focal point control ensures consistent output across sizes selecting images integrated within your workflow media library in the editor when adding images to content, the media library opens directly within the editor interface add an image block in the gutenberg editor, click "choose from media library," and the redesigned library appears as a modal—no context switching required the same filtering and search capabilities are available locate images by date, file type, author, or custom metadata without leaving your article select a single image or multiple images simultaneously (for gallery blocks), then insert directly into your content this integrated approach extends to social media workflows when composing social media posts through purple hub's social module, the media library opens with the same interface, allowing you to search and select images for your post without accessing external tools all metadata—captions, alt text, copyright information—flows automatically into the social media context where applicable integration & future capability hugo+ integration is available now access external stock libraries directly without leaving purple hub; imported images carry complete metadata picture alliance integration is scheduled for a future release this architecture supports forthcoming intelligent features ai assisted metadata generation, enhanced search, and automated workflows foundation for future development this architecture supports forthcoming intelligent features ai assisted metadata generation, enhanced search capabilities, and automated workflows the media library is designed for sustained evolution purple dam vs purple dam plus purple dam is always available when enabled a separate paid tier — purple dam plus — unlocks advanced features on top of the standard experience purple dam purple dam plus upload & manage media ✅ ✅ image detail view ✅ ✅ exif / iptc metadata ✅ ✅ print version handling ✅ ✅ search & basic filters ✅ ✅ media categories ✅ ✅ acf fields on media ✅ ✅ external sources ❌ ✅ target article / material sammlung ❌ ✅