Facebook

15min

Summary
Official websites
Site
URL
Website
﻿https://developers.facebook.com﻿
Documentation
﻿https://developers.facebook.com/docs/app-events﻿
Developer integrations
Platform
URL
Android
﻿https://github.com/facebook/facebook-android-sdk﻿
iOS
﻿https://github.com/facebook/facebook-ios-sdk﻿
Web
﻿not supported by Purple﻿
Tracking service
Event support matrix
Overview of the supported events and their configuration.
﻿
Templates
Parameter
﻿Actions﻿
﻿action﻿
﻿supported﻿
﻿Purchases﻿
﻿action﻿
﻿supported﻿
﻿Views and Attributes are not supported.
General structure in tracking_config.json
Tracking service key name in "tracking_config.json" is:
"facebook"
General structure
{
  
  "facebook": {
    "eventsEnabledByDefault": true,
    "viewsEnabledByDefault": false,
    "purchasesEnabledByDefault": true,
    "attributesEnabledByDefault": false,
    
    "events": {
      // your configured list of events
    },
    
    "views": {},
    
    "purchases": {
      // your configured list of events
    },
    
    "attributes": {} 
    
  }
  
}
{
  
  "facebook": {
    "eventsEnabledByDefault": true,
    "viewsEnabledByDefault": false,
    "purchasesEnabledByDefault": true,
    "attributesEnabledByDefault": false,
    
    "events": {
      // your configured list of events
    },
    
    "views": {},
    
    "purchases": {
      // your configured list of events
    },
    
    "attributes": {} 
    
  }
  
}
﻿
Event configuration
Actions
Facebook supports action events. 
Action event
Example
"action_event_key": {
  "templates": {
    "action": "value of template"
  },
  "parameters": {
    "parameter_key_1": "value of parameter",

    // your configured list of parameters
  }
}
"action_event_key": {
  "templates": {
    "action": "value of template"
  },
  "parameters": {
    "parameter_key_1": "value of parameter",

    // your configured list of parameters
  }
}
﻿
Views
Facebook does not suppport view events.
Purchases
Facebook supports action events. 
Purchase event
Example
"purchase_event_key": {
  "templates": {
    "name": "value of template"
  },
  "parameters": {
    "parameter_key_1": "value of parameter",
        
    // your configured list of parameters
  }
}
"purchase_event_key": {
  "templates": {
    "name": "value of template"
  },
  "parameters": {
    "parameter_key_1": "value of parameter",
        
    // your configured list of parameters
  }
}
﻿
Attributes
Facebook does not support attributes.
Additional supported functionality
No additional features which may be provided by Facebook are currently supported.
How to configure
Native Purple App
Any native Tracking Service is configured in the Purple Manager.﻿
Enable SDK
Settings location
"Your app" => "Consent/Push/Analytics" => "Analytics (General/iOS/Android/Web)"
Setting
Description
Enable Facebook
To enable the Facebook SDK in your app, activate this checkbox.
Facebook App ID
App id from your facebook app.
Apple privacy / ATT
Settings location
"Your app" => "Consent/Push/Analytics" => "Privacy"
Consent management
Settings location:
"Your app" => "Consent/Push/Analytics" => "Consent Management"
Setting
Description
Vendor-ID for Facebook
The Vendor-ID is provided by the consent management platform.
Web integration
Purple does not support Facebook web integration.

Site	URL
Website	https://developers.facebook.com
Documentation	https://developers.facebook.com/docs/app-events

Platform	URL
Android	https://github.com/facebook/facebook-android-sdk
iOS	https://github.com/facebook/facebook-ios-sdk
Web	not supported by Purple

	Templates	Parameter
Actions	action	supported
Purchases	action	supported

Setting	Description
Enable Facebook	To enable the Facebook SDK in your app, activate this checkbox.
Facebook App ID	App id from your facebook app.

Setting	Description
Vendor-ID for Facebook	The Vendor-ID is provided by the consent management platform.

Updated 19 Jul 2024

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